MT2 - MOBILE ADVERTISING

MOBILE MARKETING

Mobile advertising provides a mean to monetize your mobile site, application, or service.
MT2 has built an extensive database of users, including data that specifically identifies customers’ interests. Through the use of data mining options, campaigns can be managed and sent to the exact target audience.
We use the following channels for mobile advertising:

BULK SMS & MMS - WAP PUSH MESSAGES – SIM PUSHES - USSD PUSHES

Mobile Advertising is a fast, efficient and cost effective means of communication. The ability to deliver information or content to mobile phones within just few seconds, regardless of the geographical position, can dramatically change the way you communicate.

USSD PORTAL

USSD (unstructured supplementary service data) is a GSM technology, which efficiently delivers textual information in real-time to any mobile phone, on any network. USSD technology is ideal for quick interaction and dialogue between subscribers. USSD takes less time than the service between subscribers and SMS service, and can also be accessed faster than the browser-based SIM toolkit applications. Services can be managed easily since USSD incorporates a dynamic menu.

Adding a service during a special occasion (for example Ramadan) can be done easily, thus rapidly responding to the users’ interests and enhancing the overall user experience. On demand, or upon subscription, SMS, MMS, and WAP Push content are available through.
For subscribers the main value of USSD portals is its simplicity! No need to remember complicated numbers and commands - usually necessary for any services.
All services are accessible on an easily navigated and interactive USSD menu after dialing one short telephone number. Through the USSD menu, subscribers can at all times change, add and delete services- such as news, health, Islamic and any other subscriptions.
USSD push feature is also a very efficient media used to launch advertising campaigns for any VAS/content service.

SIM PUSH (ADWISE)

Adwise is an Over-the-Air technology. Adwise push is a flash pop-up message that is sent via Adwise technology to SIM cards. A flash message is silent and it is displayed on the main screen of a recipients' smartphone instead of being routed to their inbox.

DIGITAL ADVERTISING

MT2 has also invested big in digital advertising by partnering with major CPA networks from one side and by advertising directly with most OTTs and Mobile application top manufacturers like Google, Facebook, Snapchat, Tiktok, Tencent, Bigo etc. from another, and as a result, MT2 is continuously generating thousands of subscribers per day, in various territories/carriers to its subscription services.